Top 5 Beauty Retail iOS Apps in Greece for Q2 2023

In Q2 2023, the performance of the top 5 beauty retail iOS apps in Greece showcased varied trends across downloads, revenue, and active users. Here’s a closer look at each app's performance:

Παλιά έκδοση - Sephora experienced a consistent download rate throughout the quarter. Weekly downloads peaked at 1.4K in the week of April 17 and saw a low of 904 in the week of June 19. Despite this fluctuation, downloads generally remained above 1K.

Notino: profumi e cosmetici exhibited a noticeable variance in weekly downloads. Starting at 895 in late March, downloads hit a low of 170 in mid-April but recovered to 658 by mid-June. Active users also fluctuated, beginning at 1.4K in late March, dropping to 851 in mid-May, and rebounding to 1.5K by mid-June.

BEAUTY BAY had relatively modest download numbers, with a peak of 137 in mid-April and a low of 31 in mid-June. Active user numbers showed a slight decline from 297 at the end of March to 288 at the end of June, with a peak of 439 in mid-April.

CHARLOTTE TILBURY saw a varied download trend in June, starting at 150 in the first week and peaking at 190 in the last week. Active users increased from 111 in early June to 227 by the end of the month.

IPSY: Personalized Beauty had minimal download activity, with weekly downloads peaking at 10 in mid-April and generally hovering around single digits for the rest of the quarter.

All data provided by Sensor Tower, offering deeper insights into the app market trends.